negative reinforcer

/ˌnɛgədɪv ˌˈriɪnˌfɔrsər/
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Definitions of negative reinforcer
  1. noun
    a reinforcing stimulus whose removal serves to decrease the likelihood of the response that produced it
    synonyms: negative reinforcing stimulus
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    type of:
    reinforcement, reinforcer, reinforcing stimulus
    (psychology) a stimulus that strengthens or weakens the behavior that produced it
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